10 West End Avenue, #16-A
Residence 16-A is a corner unit with 2 bedrooms, 2 full bathrooms and a private terrace with open views of the City and the Hudson River. Private storage is included. Completely encompassed by floor-to-ceiling windows, the apartment is flooded with natural light throughout the day. 10 West End Avenue is a luxury Upper West Side condominium standing grandly in the Lincoln Square neighborhood, an area that’s seen incredible improvement and upscale development for the past decade. Close to Lincoln Center, numerous parks, as well as shopping and dining. Amenities include a 50-foot lap pool with Pompeii Stone slate flooring and white quartzite walls surrounded by floor-to-ceiling windows, a well as a children’s playroom designed by the Children’ Museum of Manhattan, and a 2,300 fitness center. Additionally, this full service building includes; 24 hour doorman/concierge, day spa & nursery, onsite parking, cold storage and bike room.
2 Bedrooms
2 Bathrooms
1,242 SF
Sold For: $1,895,000
Days on Market: 92
Story
Shortly after Phase II of Manhattan’s re-opening from the Covid 19 Pandemic, we came into contact with a seller from Eastern Europe who had attempted more than once to sell this apartment with a full 180 tenure ‘For Sale by Owner’. the apartment was rented on and off, on the market for sale on and off…..3 years prior, we actually visited the property for a listing meeting with the owner’s friend that lived in the building….It wasn’t until September 2020 that we re-established contact with the seller via email.
3 months of communication were done strictly via email ONLY. We pitched the seller a detailed proposal in writing to finally give this property the edge in marketing it really needs to, FINALLY sell after all this time. The client received 5 other proposals from 5 other brokers in the running, but the seller chose us….. Marketing development began with simple shots of the empty space, keeping in mind that the plan was to virtually render furniture to scale in order to stage the property and give it a visually arresting thumbnail. Inside, the property sold itself. Fortunately, 10 West End Avenue is a beautiful new condo and this listing simply needed the means to get people through the door. The space was open, the views were open, there was outdoor space….what the people want.
The property hit the market in September 2020. This was peak Covid in New York City. While sales were happening and contracts in the city were being signed, there was limited volume in the overall market and the only properties that sold and sold fast, were ones that were positioned well in both price and online marketing. Fortunately, we were doing multiple showings per week. At the time, we had 4 listings for sale that required regular weekly showings, all 4 of which we held open houses for every Sunday. This apartment was part of the line-up every week. We must have conducted upwards of 50 showings by the time we entered contract.
The first time we ever heard the voice of our client on the phone nearly 3 months into this process, when we received our first offer. He sounded nothing like we had anticipated. Nonetheless, after a drawn out negotiation - we had a deal. The apartment entered contract after 92 days after being previously held on the market for YEARS.
The End :)
